In the end, a little over a month after its launch, the new bakery is already in the hands of customers who have bought it and are eager to give it a go.
The idea behind the concept is simple: it’s not about “third culture”, it’s about a fresh new style of baking and eating.
It’s called ‘cultural geography’ and the bakery is the first of its kind in Europe, the UK and the US, according to its founder, David Krawetz, a professor of social science at Oxford University.
“We are not just an organic food store, we are a third culture shop, we want to introduce a fresh way of eating,” he said.
Krawetz’s vision for the business is that the bakery will “change the way we eat”, from an artisanal, gluten-free, vegan-friendly experience, to one where customers will get “an experience that feels like home”.
The business’ owners say they’ve tried to create something that is easy to cook, and that they will offer a range of products.
According to its website, it’s “a place for people of all ages to discover fresh, healthy and delicious food”.
It promises “an alternative to supermarkets, fast food, fast-food chains and fast food chains themselves”.
“This is a place where you can eat as you like, as long as you don’t take up space on our tables,” the website states.
A big part of the appeal is the fact that it doesn’t involve any expensive machinery, unlike most supermarkets, and will be open for a weekend, with a menu that includes “delicious fresh-baked breads, salads, pastries, breads and pastries baked in a range, from simple to complex”.
For now, there is only one delivery driver on the premises, but there are plans to add more over the next few months.
For more, read: A trip to a new country: the first year in Australia.
