Google is the undisputed king of online marketing.
But for the past year, the search giant has been using its massive advertising budget to build an incredible social media presence.
In its first full year, 2017, the company has grown its social media team by 150%.
It is currently working on building its entire social media operation out of Google AdWords, and has a $60 billion market cap.
But what about all those memes that people love to share on social media?
These are some of the memes that the company thinks could make a real impact.
“There are hundreds of millions of people who are using these kinds of memes every day,” said Matt Kibbe, the chief marketing officer at Google.
“So what if we could take those and make them available to everyone?
What if we put it on the front page of Google News and people could find it on their own?”
Kibbbe was referring to a new initiative the company is calling the ‘Cultural Meme Library’.
The company has partnered with three companies to develop a list of memes that will be available to search engines across the web, and the list will include the most popular memes in the world.
It is a great start, but how can you use the list to build a community around a meme?
“The first step to building a community is getting it out there,” said Kibbes team member, Matt Benski.
“We’re not going to be the first company to do this.
But it will be the best.”
Benskis team will be releasing a set of memes each week.
It will include memes from popular news sites like CNN, and popular social networks like Twitter and Instagram.
Each week, Bensks team will publish the most frequently retweeted memes on the platform.
It looks like the team will keep it fairly close to the original source.
The first meme, for instance, is from the New York Times, and was retweeted nearly 9,000 times.
This meme will be a part of the library, and will be shared across Google News, YouTube, Google+ and Google+ Hangouts.
“This is an incredible effort by Google,” said Benskovis team member and CEO, Tim Kibbey.
“And it’s a huge leap forward in our search engine efforts.
And we’re excited about this opportunity to bring this incredible meme library to Google.”
It is hard to imagine that the next time you’re watching the news on your computer, you won’t be scrolling through a Google News article.
But maybe one day, the list of ‘most tweeted memes’ will include a new meme.
“The fact that Google is taking this step to build this meme library will make the world a better place,” said Mark Cuban, owner of the Dallas Mavericks.
“I hope people use it, share it, and use it for the good of the world.”