The Canadian Broadcasting Corporation (CBC) is making waves this year by taking on the role of cultural identity for the world’s first “wholesale culture” store.
The retail giant announced Thursday it will open an outlet in Toronto’s Yonge-Dundas Square, located in the heart of Toronto’s cultural centre, that will serve up local produce, local craft cocktails and local cuisine.
It will be located in a former office space.
The store is being funded through the $1-billion-a-year Arts, Culture, Recreation and Sport Canada program, which the corporation says is an effort to create “a global community for all ages and backgrounds.”
The brand will also offer a range of services and goods.
“This new store is a reflection of our global community’s commitment to promoting and supporting Canadian and Indigenous cultures,” CBC said in a statement.
“The store is built around a vision of inclusive, creative and affordable local produce that celebrates diversity.”
A brand image for the store.
The company, which will be housed in the former space of the Canadian Broadcasting Company, will be a destination for foodies and craft brewers alike, offering local products from around the world.
“The new store will be designed with a unique, welcoming and interactive feel,” the statement read.
“It will offer a wide selection of fresh local produce in a relaxed atmosphere that will appeal to the palate of every individual, every day of the week, every year and every decade.”
The announcement comes a week after CBC launched a brand-new TV channel in Canada called “The World,” which is being filmed in the Yonge Street area.
The channel will be launched with a two-hour news program that will be produced by the CBC’s “The National” studio in Toronto.
The program will be followed by a “special report” that will highlight Canadian culture and history.
CBC said the new brand will be more than just an outlet for local produce.
It is also “designed to promote a strong sense of identity and belonging.”
CBC’s mission statement states that “Canada has a vibrant, diverse and vibrant cultural and social fabric.
We are committed to supporting Canadians to be their best selves.”
A brand-name banner advertising “The Canadian Culture” outlet in Yonge St.
Sandra Hoey-Jones/CBC, via CBC/YouTube “The core mission of CBC Canada is to inspire Canadians to feel good about themselves, their families, their communities and their world,” said CBC spokesperson Anne-Marie Sussman in a written statement.
CBC is making news this year with its new television channel “The Big Picture.”
It is based on the news that the CBC is currently airing on its sister network, “CTV.”
The channel’s title, “Big Picture,” is a reference to the “big picture” that CBC News, and the CBC as a whole, often presents to Canadians.
CBC’s brand-names include “News” and “Action.”
